Monday, September 28, 2009

Global Vision Post 1 & 2

Post 1:
Apple has their next million dollar idea: The Enterprise Mobility iCloud. This application will allow hundreds of millions of mobile workers with enterprise data and information through their mobile device. CIO's of major companies will definitely benefit from this new technonlogy.This advanced technology will influence "business models, revenue flows, and the future direction of enterprise IT." This application is made to work as easy as using your destop. It is also being made so that it can be used not only for iPhone users but other mobile devices such as Nokias', LGs' and Samsungs' etc.


Post 2:
Apple has come up with a "Developer Program."
Once iPod sales began rising in 2003, the company worked with makers of portable speakers, music-player cases, and other add-on gadgets. Since BMW first added an optional iPod connector in the glove compartment of many of its 2004 models, carmakers including Chrysler, Ford, and Honda have also followed its same steps. In 2008, General Motors Corporation's Cadillac CTS came out with a center console that features the iPod's "rotate and click" interface. Apple is trying to improve their portable speaker development to incorporate them in other model vechile. This will make vechile owners with these types of vechiles consume ipods and enlarge Apple's profit.

Social Responsibility, Ethics, and the Marketing Environment Post 1 & 2

Post 1:
Apple Inc. is devoted to ensuring its highest standards of social responsibility. They are committed to ensuring that their suppliers meet the standards outlined in their "Supplier Code of Conduct." This Code recognizes standards such as International Labour Organization Standards (ILO), Universal Declaration of Human Rights (UDHR), Social Accountability International (SAI), and the Ethical Trading Initiative (ETI). Apple is committed to ensure that all employees are treated with respect and dignity and that all manufacturing products are "environmentally responsible." All workers are obligated to work in full compliance with all laws, rules, and regulations in the country in which they operate.


Post 2:
The highest standards of ethical conduct are expected from Apple suppliers. Such ethical conduct include but are not limited to Corruption, Extortion, Embezzlement, Disclosure of Information, Fair Business, Advertising, and Competition, Whitleblowing Protection and Anonymous Complaints.

At Apple, having a safe environment for all workers and consumers is very important. Some ways to provide a safe environment are to have Hazardous Substance Mgmt. and Restrictions, Wastewater and Solid Waste Emissions, Air Emissions, Environmental Permits and Reportings, and Pollution Prevention and Resource Reduction.

Strategic Planning Post 1 & 2

Post 1:
Many people never thought that Apple Computer Inc. was in a desperate financial need at one point. Gilbert F. Amelio, Apple's chairman and chief executive, gave a public strategy speech. He addressed an audience of 4,000 Apple software developers, customers and analysts assembled at the San Jose Convention Center in California stating that Apple will comeback from its financial need. He also mentioned that it would take several small steps in the journey for Apple to come back up. Rebuilding the company would mean refocusing on clearer, and less diverse group of products. Such products included the Macintosh computer line, an information appliance business for products priced at less than $1,000, its printers and monitors, and a new organization devoted to alternative platforms. While trying to keep its promise, Apple's stock fell 18.8 cents, closing at $27.063 in NASDAQ trading. The company announced that it would begin a $20 million program to support the outside developers who create software for Apple's products. Gilbert F. Amelio announced that "it would either go on to fulfill its destiny of "changing the world" or "decline into irrelevancy."


Post 2:
Apple has also set a set of goals they plan to reach for the 2010-215 period. Apple's strategic plan intends to guide research and development investments. To get where they want to get, Apple has listed the issues they need to resolve."

1. Developing apple and pear product quality in order to meet and exceed consumer preferences, maximize returns and avoid damaging inconsistencies that will erode the industry’s market share

2. Working more actively with industry supply chains to increase their efficiency and competitiveness

3. Preparing for imports and seeking to grow export markets.

4. Taking a proactive approach to environmental and social issues.

5. Building on the momentum for productivity improvement to achieve international competitiveness

6. Reinforcing consumer preference for apples and repositioning pear products through innovative marketing approaches."

Developing a national plan provides a mechanism to develop a unity of purpose across the industry in responding to the challenges and opportunities ahead.

Where Company stands today Post 1 & 2

Post 1:
Apple has about 35,000 employees worldwide and had worldwide annual sales of $32.48 billion in its financial year which ended September 29, 2008. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009. In January 2006, Apple's market capitalization surpassed Dell. One of Apple's co-founder, Steve Jobs, announced that Apple would begin producing Intel-based Mac computers in 2006. By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over one year sooner than announced.


Post 2:
On April 29, 2009, The Wall Street Journal reported that Apple was building its own team of engineers to design microchips. During this period, Apple was very sucessful in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share to over $80. Right after the announcement of introducing the Iphone and Apple TV, the next day, Apple shares hit $97.80. This was an all-time high at that point. In May, Apple's share price passed the $100 mark. Apple recorded its best non-holiday quarter during the recession with a revenue of $8.16 billion and a profit of $1.21 billion.

Companies History Post 1 & 2

Post 1:
Apple Inc. was first named Apple Computer Inc. for its first thity years. It was established in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak and Reynold Wayne. It became a cooperation on January 3, 1977. On January 9, 2007, the word "Computer" was dropped to keep growing the company's expansion into the consumer electronics market. Its first computer was the hand-built, Apple I. It went on sale July 1976 for $666.66.


Post 2:
On April 16, 1977, the Apple II was introduced. This model was different because it came with color graphics and an open architecture. This model also introduced the 5 1/4 floppy disk and interface, the disk II. By the end of the 1970s, Apple had a staff of computer designers. After the Apple II, then the Apple III was introduced in May 1980. The company competed with IBM and Microsoft in the business and corporate computing market. When Apple went public, it generated more capital than any IPO. since and instantly created more millionaires than any company in history.