Apple Computer Inc. was the leader in the personal computer market until IBM and PC gained popularity. This caused Apple's market share to decline. In 1996, to increase their market shares, Apple started selling on-line and in 2001, through company owned retail stores. Some stores include AT&T, Best Buy, and now Wal-mart. This will give Apple the chance to reach the millions of Wal-mart shoppers who are not familiar with Apple products.
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The AMR research reported that Apple was ranked number two in its Annual Supply Chain Top 25 report for supply chain management. Apple was recognized for its superior supply chain capabilities and performance. "Apple is committed to ensuring the highest standards of social responsibility wherever their products are being made."
