Post 1:
When it comes to their products, Apple is very precise. Their product has to be unique like no other in very way possible. Apple new technologies consist of being ultra thin and touch screen. Apple is about to release their latest product, the Tablet. Its rumored to be released by the Christmas season. The tablet is a large version of the iPhone and Ipod touch put together. The cost comes to about $699-799. The most exciting part of the tablet is its high definition video.
Post 2:
To apple, missing deadlines by even weeks can make the difference between market leadership and being relegated to being a follower. When making a product, Apple's percise detais are almost impossible to get. Apple's CEO Steve Jobs, focuses on making its products unique. A big Apple product usually begins with a big idea for an unmet customer need. Then designers figure out what the product should look like and what features it should have.
Sunday, October 25, 2009
Sunday, October 18, 2009
Segmenting and Targeting Markets Post 1& 2
Post 1:
The core target market for Apple products are young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia. Macs also sell to creative types like photographers, videographers, writers, musicians, artists, etc.Apple's market segmentation is characterized in age, gender and desire for image and creating product desirability mainly to everyone. Apple's products are targeted from middle to high class consumers.
Post 2:
Apple's largest target marketers are Ipod consumers. Apple has exceeded its self-imposed goal of a one percent world cellphone market share by the end of 2008. The study shows that the iPhone represents 1.1 percent of the entire world cellphone market. Apple’s iPhone currently ranks third in global smart phone sales behind only Nokia and RIM. Apple’s iPhone seen the largest gain year-over-year. Apple held firmly in third place in 2008 with over 4 million iPhones sold in that period which accounts for 10.7 percent of global smartphone sales. In comparison, Apple sold a little over 1.9 million iPhones in 2007 which at the time gave Apple a 5.2 percent marketshare.
The core target market for Apple products are young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia. Macs also sell to creative types like photographers, videographers, writers, musicians, artists, etc.Apple's market segmentation is characterized in age, gender and desire for image and creating product desirability mainly to everyone. Apple's products are targeted from middle to high class consumers.
Post 2:
Apple's largest target marketers are Ipod consumers. Apple has exceeded its self-imposed goal of a one percent world cellphone market share by the end of 2008. The study shows that the iPhone represents 1.1 percent of the entire world cellphone market. Apple’s iPhone currently ranks third in global smart phone sales behind only Nokia and RIM. Apple’s iPhone seen the largest gain year-over-year. Apple held firmly in third place in 2008 with over 4 million iPhones sold in that period which accounts for 10.7 percent of global smartphone sales. In comparison, Apple sold a little over 1.9 million iPhones in 2007 which at the time gave Apple a 5.2 percent marketshare.
Tuesday, October 13, 2009
Apple in the Market Post 1 & 2
Post 1:
Apple has always been into attracting consumers in any way possible. From building an incredible amount of buzz, to having people buy their products, Apple can be considered a small business world. They have has come up with a new application called Mas OS X Download. Mac OS X Downloads lets users test drive and download the new applications that integrate the latest Mac technology. Featured apps are categorized for easy browsing making it easier for users to find what they are looking for.
Post2:
Apple has its own rules on how to market to the people. First, get a charismatic CEO to represent the company and its products like Steve Jobs. Secondly, create a unique customer experience. Apple’s unique customer experience is one of the biggest achievements of their marketing department. Thirdly, its important to be pretty. Apple is very unique when packing their products making it look very pretty from the box to its package inside. Also, people love big photos. Apple believes “a picture is worth a thousand words." A big and beautiful picture brings out more excitement. Also, keep your message simple. Apple believes in that "simple messages are easier to understand, easier to remember, and easier to share." And finally, always stay one step ahead. Apple has made products that have made people wanting more and a good example of that is ipod.
Apple has always been into attracting consumers in any way possible. From building an incredible amount of buzz, to having people buy their products, Apple can be considered a small business world. They have has come up with a new application called Mas OS X Download. Mac OS X Downloads lets users test drive and download the new applications that integrate the latest Mac technology. Featured apps are categorized for easy browsing making it easier for users to find what they are looking for.
Post2:
Apple has its own rules on how to market to the people. First, get a charismatic CEO to represent the company and its products like Steve Jobs. Secondly, create a unique customer experience. Apple’s unique customer experience is one of the biggest achievements of their marketing department. Thirdly, its important to be pretty. Apple is very unique when packing their products making it look very pretty from the box to its package inside. Also, people love big photos. Apple believes “a picture is worth a thousand words." A big and beautiful picture brings out more excitement. Also, keep your message simple. Apple believes in that "simple messages are easier to understand, easier to remember, and easier to share." And finally, always stay one step ahead. Apple has made products that have made people wanting more and a good example of that is ipod.
Sunday, October 4, 2009
Consumer Decision Making Post 1 & 2
Post 1:
Apple’s goal is to provide customers with the best possible user experience. The best example of this is the current iPhone. Everyday, Apple is trying to figure out a way to how they could make its features and applications more easier and reliable for consumers. The App Store has been a great sucess for Apple. Just over a year since opening, the App Store offers over 65,000 iPhone applications, and customers have downloaded over 1.5 billion applications.
Post 2:
Apple believes that there are four different views related to consumer decision making process and behaviour. First is economic view. This refers to the fact that consumers are primarily facing imperfect competition and they are always expected to make rational decision on the basis of assumptions, they are aware of all product alternatives, they can rank benefits and limitation of each alternative and are able to identify one best alternative. The second is Passive View. Its suggests that consumers are irrational and impulsive as they are submissive to self-centered interests of marketers and got influenced by marketing tools. Third, Emotional View which is related to perceive consumer’s decision making based on their emotional association or feeling about some products and services. Fourth is Cognitive View. This is where consumers are actively searching for the products and services that can fulfil their need.
Apple’s goal is to provide customers with the best possible user experience. The best example of this is the current iPhone. Everyday, Apple is trying to figure out a way to how they could make its features and applications more easier and reliable for consumers. The App Store has been a great sucess for Apple. Just over a year since opening, the App Store offers over 65,000 iPhone applications, and customers have downloaded over 1.5 billion applications.
Post 2:
Apple believes that there are four different views related to consumer decision making process and behaviour. First is economic view. This refers to the fact that consumers are primarily facing imperfect competition and they are always expected to make rational decision on the basis of assumptions, they are aware of all product alternatives, they can rank benefits and limitation of each alternative and are able to identify one best alternative. The second is Passive View. Its suggests that consumers are irrational and impulsive as they are submissive to self-centered interests of marketers and got influenced by marketing tools. Third, Emotional View which is related to perceive consumer’s decision making based on their emotional association or feeling about some products and services. Fourth is Cognitive View. This is where consumers are actively searching for the products and services that can fulfil their need.
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