Apple's Advertising and Public Relations Post 1 & 2

Post 1:
Apple believes "Its All About The Brand." During the late 1980's and early 1990's, it was Pepsi's marketing executive, John Sculley who turned Apple into the biggest single computer company with $11 billion in annual sales. Sculley marketed Apple like never before boosting the advertising budget from $15 million to $100 million. Pepsi is the number one soda brand that most people prefer. Just like Pepsi, this ad demonstrates that Apple is the number one computer company that everyone prefers over all other brands. This ad portrays both of these two major companies combines as one. Its like getting the best of both worlds.





Post 2:
This diagram portrays Apple's public relations effort. The Mac shown, demonstrates a picture of Star Trek. Star Trek is a very popular show which has thousands of fans. With this ad, Apple tries to attract not only Mac fans for its beautiful screen image but to Star Trek fans also showing them the exceptional quality in which they can see their favorite show. I believe that this an great public relation efforts. This ad attracts many people for many different personal reasons and that's what advertising is all about.