Apple in Retailing Post 1& 2

Post 1:
This weekend I visited a retail Apple store. The store is open 24 hours seven days a week located in 59th and 65ave.The store does an amazing job in retailing. They have many employees to help you with anything you need. When it comes to learning more about a specific new product, Apple is great in answering any questions. They even have their products displayed so customers could get hands on experience. With my experience in the store, I could definitely say that Apple is #1 in customer service.

Post2:
Apple's CEO, Steve Jobs, began a concerted campaign to help sales by improving the retail presentation of Macs. This campaign was the the introduction of the first retail Apple Stores on May 19, 2001. Apple experienced explosive growth largely due to its retailing environments and marketing rather than its products or competitive prices. Even if a customer was not going to buy a product that day, a sales person would help demonstrate the Mac or just leave the customer alone while he or she surfed the Internet or just played games. By 2007, Apple become one of the most productive retailers in the world.