Post 1:
The core target market for Apple products are young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia. Macs also sell to creative types like photographers, videographers, writers, musicians, artists, etc.Apple's market segmentation is characterized in age, gender and desire for image and creating product desirability mainly to everyone. Apple's products are targeted from middle to high class consumers.
Post 2:
Apple's largest target marketers are Ipod consumers. Apple has exceeded its self-imposed goal of a one percent world cellphone market share by the end of 2008. The study shows that the iPhone represents 1.1 percent of the entire world cellphone market. Apple’s iPhone currently ranks third in global smart phone sales behind only Nokia and RIM. Apple’s iPhone seen the largest gain year-over-year. Apple held firmly in third place in 2008 with over 4 million iPhones sold in that period which accounts for 10.7 percent of global smartphone sales. In comparison, Apple sold a little over 1.9 million iPhones in 2007 which at the time gave Apple a 5.2 percent marketshare.
The core target market for Apple products are young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia. Macs also sell to creative types like photographers, videographers, writers, musicians, artists, etc.Apple's market segmentation is characterized in age, gender and desire for image and creating product desirability mainly to everyone. Apple's products are targeted from middle to high class consumers.
Post 2:
Apple's largest target marketers are Ipod consumers. Apple has exceeded its self-imposed goal of a one percent world cellphone market share by the end of 2008. The study shows that the iPhone represents 1.1 percent of the entire world cellphone market. Apple’s iPhone currently ranks third in global smart phone sales behind only Nokia and RIM. Apple’s iPhone seen the largest gain year-over-year. Apple held firmly in third place in 2008 with over 4 million iPhones sold in that period which accounts for 10.7 percent of global smartphone sales. In comparison, Apple sold a little over 1.9 million iPhones in 2007 which at the time gave Apple a 5.2 percent marketshare.
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