Consumer Decision Making Post 1 & 2

Post 1:
Apple’s goal is to provide customers with the best possible user experience. The best example of this is the current iPhone. Everyday, Apple is trying to figure out a way to how they could make its features and applications more easier and reliable for consumers. The App Store has been a great sucess for Apple. Just over a year since opening, the App Store offers over 65,000 iPhone applications, and customers have downloaded over 1.5 billion applications.

Post 2:
Apple believes that there are four different views related to consumer decision making process and behaviour. First is economic view. This refers to the fact that consumers are primarily facing imperfect competition and they are always expected to make rational decision on the basis of assumptions, they are aware of all product alternatives, they can rank benefits and limitation of each alternative and are able to identify one best alternative. The second is Passive View. Its suggests that consumers are irrational and impulsive as they are submissive to self-centered interests of marketers and got influenced by marketing tools. Third, Emotional View which is related to perceive consumer’s decision making based on their emotional association or feeling about some products and services. Fourth is Cognitive View. This is where consumers are actively searching for the products and services that can fulfil their need.