Apple in the Market Post 1 & 2

Post 1:
Apple has always been into attracting consumers in any way possible. From building an incredible amount of buzz, to having people buy their products, Apple can be considered a small business world. They have has come up with a new application called Mas OS X Download. Mac OS X Downloads lets users test drive and download the new applications that integrate the latest Mac technology. Featured apps are categorized for easy browsing making it easier for users to find what they are looking for.

Post2:
Apple has its own rules on how to market to the people. First, get a charismatic CEO to represent the company and its products like Steve Jobs. Secondly, create a unique customer experience. Apple’s unique customer experience is one of the biggest achievements of their marketing department. Thirdly, its important to be pretty. Apple is very unique when packing their products making it look very pretty from the box to its package inside. Also, people love big photos. Apple believes “a picture is worth a thousand words." A big and beautiful picture brings out more excitement. Also, keep your message simple. Apple believes in that "simple messages are easier to understand, easier to remember, and easier to share." And finally, always stay one step ahead. Apple has made products that have made people wanting more and a good example of that is ipod.